| How to Prepare a Marketing Plan ($7.50) | |
Buy and download this comprehensive set of instructions and guidelines on how to prepare a marketing plan. The document contains an outline of the information required, and the generally accepted order and method of presenting the information in the body of the plan. Topics include:
- determining your target market
- estimating your market share
- a SWOT analysis (strengths, weaknesses, opportunities and threats)
- determining your competitive edge and realizing its marketing potential
- evaluating the competition and how your business stacks up against your main competitors
- setting pricing strategies.
This is a generic business document in MS Word format, and is not specific to any country or region.
Click here to download this file.
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