Easily create a professional Marketing Strategy and Action Plan for a full service travel agency with this professionally prepared template. Each section includes instructions to help you complete the document. Key points of the Marketing Plan include:

• The Plan was originally written for use by an agency offering a full range of services (airfares, tour packages, hotels, corporate discounts, car rentals, etc).
  
• The Plan contains a SWOT analysis (strengths, weaknesses, opportunities, threats).
  
• Includes financial and budget projections with respect to marketing and promotions.
  
• Also included is a Confidentiality Agreement to protect proprietary information, such as financial data.

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